Adidas eyewear is just one example of the Adidas brand conceptualized by Adi Dassler in 1948, using a combination of the first two syllables of his first and last names. For Adi Dassler, his passion began when he made his first shoe from whatever materials that was available to him after the First World War in 1920. In 1949, Adi Dassler registered the 3 stripes Adidas logo as a trademark which from then on grew to be a logo that was synonymous with Adidas products internationally. Adi Dassler’s aim when he founded Adidas was to provide every athlete with the best possible sports equipment. His quest for perfection has driven him to continuously work on quality and improvements. It is no doubt then that he has 700 patents and industrial property rights worldwide to his name. Today, Adidas has far grown from just a shoes designer and manufacturer, but offers products ranging from shoes, apparel and accessories for basketball, soccer, fitness and training to adventure trail and golf.

Adi Dassler was also the first in his industry to engage well-known athletes to endorse his products. This was a promotional effort with the intent to create public awareness of the innovations of Adidas. Among the famous athletes engaged were Jesse Owens, Muhammad Ali, Max Schmeling, Sepp Herberger and Franz Beckenbauer. This practice is still implemented today where the FIFA World Players, Zinedine Zidane, David Beckham, Raúl, Michael Ballack, Kaka and Rui Costa all endorse Adidas.

Adidas eyeglasses fall into three major categories, Performance Sport, Performance Lifestyle and Performance Optics. The eyeglasses of the Adidas Performance Optics collection are made to be suitable for daily wear with prescription lenses fitted on. These would comprise of Adidas eyeglasses with metal frames, rimless eyeglasses or fitted lightweight eyeglasses made from patented Performance SteelTM material, that allows great flexibility. Some of the eyeglasses from this collection are fitted with Traction GripTM non-slip material on the temples. Additionally, the Performance Optics collection also includes smaller sized eyeglasses made for kids.

The Adidas Performance Lifestyle collection boasts of shaded sporty eyeglasses tailored for casual activities. This collection includes plastic, lightweight, and colorful eyeglasses, sleek and transparent rimless ones, and ultra-light, flexible yet sporty and stylish metal steel framed eyeglasses.

Finally, the Adidas Performance Sports collection comprises of eyeglasses which are tailored towards specific sports activities. For example, the A18 Golf range of Adidas eyewear is developed to provide maximum vision, focus, performance and comfort, complete with the latest optical technologies to eliminate sunlight distortions. On the other hand, the Gazelle L range of eyeglasses is catered for the runner with a lightweight SPX frame design. The Jasper range on the other hand, is made especially for mountain climbing and comes with head-straps on the temples and a Flexible SPXTM frame. Its Brown 4 lenses provide protection against extreme light and its full face foam padding shields against wind and snow.

Also, be sure to check out the official Adidas eyewear site.