Magnivision reading glasses are usually displayed on top of racks in drug-stores or near the check out counters. These reading glasses are prefabricated and sold at a relatively low price of $10 - $20 a pair, suitable for wearers with presbyopia eye conditions. The sale of Magnivision reading glasses have been increasing over the years due to the rise of the ageing population. With the rising demand from the baby boomers, manufacturers of non-prescription reading glasses like Magnivision react by developing more exiting and creative designs of reading glasses, with the purpose of catering to the myriad of consumer preferences and also to remain competitive within the market.

Magnivision was one of the four companies that dominated more than half of the $400 million sales of reading glasses over the past year, according to the Sunglass Association of America. The sale and distribution model of Magnivision reading-glasses is modeled in such a way that it matches the preferences and usage patterns of the target market. With low prices, high volume and high availability, these users have the option to replace their glasses easily at a low price and at the convenience of their local drug-store or discount mart.

In view of the rising demand, and the need for wearers to remain fashionable, Magnivision has also recently launched the Magnivision Gold range of reading glasses. These higher-priced ranges of reading glasses are priced at $24, and offer greater comfort and designs.

Amongst the future development of Magnivision eyeglasses is its leverage on current product strengths to create new or related products. Magnivision eyewear, which was recently sold by American Greetings to a subsidiary of AAi FosterGrant, is currently developing lenses for cell phones and pagers based on their scratch resistant technology.

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